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Julia Dawson, Chief Brand Curator & Creative Director at The Electric Merch Co., recently launched a new set of clothing with MOTHER and DAUGHTER embroidered in the company’s signature pink couture gradient font.

This collection is in memory of her mother who had FTD and died in October 2023—and all mother/daughter duos that care for each other. In a press release about the launch, Julia shares “I hope other families find comfort in remembering that they are mothers and daughters, even as dementia steals aspects of those relationships.”

Now through the end of the year, 20 percent of all sales in this collection, which includes hats, sweatshirts and t-shirts, will be donated to advance AFTD’s research initiatives. To shop for the loved ones in your life or yourself, click here: https://electricmerchco.com/product-category/mother-daughter/