If you’ve never experienced the mix of pure adrenaline and instant regret that comes from taking a quick shot of hot sauce, a new campaign can help you check that off your list, for a good cause.

Short for frontotemporal degeneration, FTD is the most common dementia under 60. Today though, the fight against what 60 Minutes calls “the cruelest disease you’ve never heard of” is hindered by a lack of awareness, even among medical professionals. Dedicated AFTD volunteers are working to change that, through the #FTDhotshotchallenge.

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