AFTD-bevidsthedsannoncer i New York Times introducerer #FTDhotshotchallenge
A recent set of awareness ads featured in the New York Times highlights the stories of families touched by FTD and introduce the #FTDhotshotchallenge.
On Sunday, September 27, the print edition of the Tider included a full-page ad, seen above. The introduces World FTD Awareness Week og #FTDhotshotchallenge, a community-driven, grassroots campaign using social media and hot sauce to raise awareness of FTD, and raise funds to support AFTD’s mission.
Addressed to a father living with FTD, the ad is written from the perspective of AFTD volunteer Amanda Dawson and her family. A participant in the #FTDhotshotchallenge, Dawson spoke about her father’s diagnosis as the keynote speaker during last year’s annual Hope Rising Benefit.
On Tuesday, September 29, digital ads highlighting the #FTDhotshotchallenge appeared on the Tider’s website. Featuring stories from #FTDhotshotchallenge participants Nicole Petrie and Caroline Dultz, the ads are accessible by accessing nytimes.com on a mobile device.
Both the Sunday and Tuesday ads were made possible with the support of a generous donor. You can download a PDF version of the print ad her.
AFTD opfordrer deltagere i #FTDhotshotchallenge til at undgå at foretage handlinger, der kan risikere dit helbred, og vi er ikke ansvarlige for enhver skade, der kan opstå for dig baseret på deltagelse. Brug en varm sauce, som du er fortrolig med, i en rimelig mængde. Hvis varm sauce ikke er en del af din kost, eller hvis du ikke er sikker på din reaktion, så brug ketchup eller et alternativ, der er sikkert for dig. Det vigtigste er at blive involveret og samle dine venner til at gøre det samme.
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